Russian Localization

In order to attract Russian customers and clients, you will have to familiarize yourself with the idea of Russian localization. Russian localization is the process of adapting the language, appearance, and functionality of a product or Web site for Russia. Russian presents a variety of unique challenges to Russian localization professionals.

To ensure a positive reception of your software, Web site, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Russian teams of localization specialists who understand how to anticipate and solve the myriad of potential Russian localization issues.

Some examples of localization issues:

Russian Localization: Web site Issues Russian Localization Requirements
Color scheme Inoffensive colors for example
Date, time, currency formats Change to standard Russian formats
E-commerce payments Enable various payment methods such as bank transfers
Russian Localization: Software Issues Russian Localization Requirements
Time-to-market Translation memory tools help speed translation
High user expectations Testers should be Russian speakers
Russian Localization: Documentation Issues Russian Localization Requirements
Text length Accommodate possible text expansion/contraction
Printing Russian fonts Embed fonts in PDF file for printer

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